`Give Snow a Go' this winter, the theme of this year's National Ski & Snowbard Week, 12th - 18th November, a non-profit initiative organised by the British Snowsport Forum.

We plan to put Brits on the slopes than ever before by encouraging people like yourselves to come up with offers, events, competitions, editorial coverage and incentives to run between 12th and 18th November - and asking members of the press to give it their full support.

This week is a chance for the WHOLE SNOWSPORTS INDUSTRY to get more people on snow - so we need YOU to get involved.

We already have interest from ski tour operators, artificial snow slopes, travel agents, airlines, tourist offices and equipment suppliers joining in the initiative. We now invite you to take part and join in with the ski and snowboard industry, highlight awareness of skiing and snowboarding and at the same time promote your own sales.

Please contact m.stuart-miller@virgin.net with details of your offers, incentives and discounts, details of competition prizes, freebies and fun events, we'll put the details onto our website free of charge (www.nssw.co.uk or www.nationalskiandsnowboardingweeek), add in a hyperlink to your site and include them in our press information and within our newsletters, which are being circulated to up to half a million potential skiers.