Snowsport England is the National Governing Body for snowsport in England, and we’re committed to inspiring participation in Snowsport at every level.
Our Vision
Inspiring participation in snowsport at every level.
Our Mission
Snowsport England strives to increase awareness of and growth in participation of Snowsport in England at every level. We will do this through increasing traffic to our Go Ski Go Board website by 5% per annum and by targeting Schools to increase the number participating in Snowsport.
Our membership, club and volunteers are crucial in supporting our network and sustaining growth in our sport and identifying and developing talent. We will continue to nurture and engage with our members and volunteers through specific programmes of activity designed to increase satisfaction levels.
Key Measures
| Measures | How | Baseline (2019) | 2020 | 2021 | Target |
| Participation | Traffic Through GSGB | 12736 | N/A | | 5% Annual increase |
| Awareness | Sport England Active Lives | 1,885,200 | 1,866,600 | | Upward trend |
| Member Satisfaction | Membership Survey | 71% | 59% | | 80% |
| Volunteer Satisfaction | Membership Survey | 67% | 62% | | 80% |
| Schools | Schools | TBC | N/A | | TBC |
Our Values
PASSION IN PEOPLE
Our members, including all volunteers, are at the leading edge of all our activities and decision making. We strive to improve their snowsport experiences.
COMMUNITY CHAMPIONS
We promote the spirit, culture and family values of our sport by supporting our local and national communities.
TRAILBLAZING IDEAS
Forever on the lookout for new initiatives, piloting, national ideas, listening to the industry and pushing the boundaries of what we can and will achieve for the good of the sport.
GENUINE VOICE
We carry out our work with honesty, speaking up on important matters and tackling challenges with the same vigour as when we’re out enjoying the slopes.
RESPONSIBLE LEADERSHIP
Our underpinning value is providing trusted leadership based upon good governance, promoting safe and challenging experiences across all snowsport disciplines. Inspiring participating in snowsport at every level.
People
Directors
Louise Wright
Chair
Louise is joining Snowsport England with unique experience in sport, diversity & inclusion and health & well-being. She has extensive knowledge of the sporting landscape from grassroots participation to podium success. Working at the highest level of performance sport, Louise has attended the Olympic Games, World Championships & Commonwealth Games in support services roles. She has also worked for the English & Scottish Institutes of Sport and a number of sports governing bodies. Louise is an experienced leader and is currently CEO for a sports governing body.
Tim Fawke
Chief Executive
Joined SSE in 2004 and appointed CEO in 2009. Tim is a former England and GB Squad alpine ski racer and coach. Initially joining SSE as Coach for the England Squad in 2004. Qualified to a high level Tim continues to be actively involved in the sport and is Chief of Championships at SSE’s premier event in Bormio, Italy. Tim also sits on the Board of GB Snowsport as Home Nations representative.
Simon Levene
Finance Director / Deputy Chair
Joined the board in 2018. Simon is a Chartered Accountant who has spent most of his career as a consultant to large global professional and financial services firms. Simon has helped support the Suffolk Vikings Ski Team based in Ipswich for many years and still tries to keep up with his Alpine ski racing children on his snowboard. Chair of audit & Risk.
Chris Stroud
Members Director
Joined the board in 2017. Chris has recently retired from a career teaching Physical Education. He is a Snowsport England Alpine Level 4 Coach and Tutor, is an active skier who coaches regularly in the Midlands, and delivers SSE courses around the UK and in the Alps.
Morwenna Angove
Independent Director
Joined the board in 2018. Morwenna has over 30 years sales, marketing and operational experience spanning the drinks industry, travel and leisure. Appointed as Chief Executive of Chill Factore in Manchester, in 2010, Morwenna is passionate about making Snowsports accessible to as many people as possible.
Ian Davis
Senior Independent Director
Joined the board in 2017. Ian has many years experience of working as a town planner in organisations throughout the country. He was the Head of Paid Service (CEO) for Rugby Council for 10 years until 2016. He now works as a freelance consultant advising the development industry. Member of Audit & Risk and remmuneration committee.
Crispin Vitoria
Independent Director
Joined the board in 2018. Crispin runs a sports consultancy advising on all the commercial aspects of sport, including sponsorship. Previously Crispin spent 2 years setting up the grassroots of Superbike racing in the UK, he worked for a sports and entertainment agency in London and was the Head of Sponsorship for Macmillan Cancer Support.
Zena Huelin
Members Director & Safeguarding Champion
Joined the Board in 2019. Zena is a former winter resort manager and seasonaire with a love for the mountains and outdoors. Passionate for snowsport to be accessible to the many. Zena and her family are involved with dry slope ski racing within the UK. She hopes to bring practical and day to day issues and solutions to the Board.
Oliver Mitchell
Independent Director & Equality & Diversity Champion
Joined the board in 2020. Oli has a range of experiences in sport development, having worked for a County Sports Partnership, National Governing Body and now within the Higher Education Sector. Having spent several years as the Education Development Officer for British Wheelchair Basketball and currently a Sport Development Officer at De Montfort University, Oli has plenty of experience of engaging individuals from across wide and diverse backgrounds and bringing them together through the power of sport.
Greg Sturge
Independent Director
Joined the Board in 2020. Greg brings breadth of experience, networks and insight from across the sporting sector. He started his career developing development and inclusivity programmes, alongside delivering national and international events including BUCS Alpine Championships and World University Games. He then managed National Governing Body partnerships at Sport England before joining Stack Sports, a leading global sports technology provider, as Head of Strategy. Greg is a keen recreational skier and passionate about increasing access and opportunities within sport.
Staff
Tim Fawke
CEO
Joined SE in 2004 and appointed CEO in 2009. Tim is a former England and GB Squad alpine ski racer and coach. Initially joining SE as Coach for the England Squad in 2004. Qualified to a high level Tim continues to be actively involved in the sport and is Chief of Championships at SE’s premier event in Bormio, Italy. Tim also sits on the Board GB Snowsport as Home Nations representative.
Jan Doyle
Head of Development
My role with Snowsport England involves Co-coordinating work programmes for the Sports Development Team and collating reports for Sport England regarding the delivery of the Whole Sport Plan.
Claire Pennell
Operations Manager
My role within Snowsport England is to ensure organisational effectiveness by providing leadership for the organisation's financial, HR and IT functions. Responsible for the day-to-day operations of the business running smoothly and responsible for ensuring that effective methods are put into place so that the company runs to its maximum productivity.
Victoria Stonehouse
Marketing and Insight Lead
My role within Snowsport England is to raise awareness through delivering engaging marketing campaigns, digital projects, courses and events. By communicating and engaging with our members, I want to help increase the participation in Snowsport for anyone at any level.
Ian Findlay
Talent Lead
I’ve been involved in skiing for my whole life after learning to ski at Glenshee, Scotland. I’ve competed at a high level in Basketball and Mountain Biking but Snowsports has always been my main passion.
Ryan Grewcock
Coaching and Workforce Lead
I fell in love with Snowsports back in school. I have worked almost every role in several artificial ski centres across the UK. I have been involved in coaching and instructing since the mid-nineties and now Tutor courses for Snowsport England. My aim is to grow and develop the coaching schemes.
Luke Williams
Campaigns and Partnerships Lead
Snowsports is a relatively new venture for me but I completely appreciate and have experienced first-hand what the power of any sport can do for anyone. I hope to provide those who seek it the opportunity to get involved and stay involved with a sport as exciting as this; to set them up with a new hobby for life.
Jennifer Johnstone
Events Lead
I joined SE in 2020 and got to know the team via Zoom! My role involves leading on events such as; the Coaching Conference, Alpine Championships, and GBR series, where I will manage everything from logistics to delivery. I coordinate all of the SE courses and am also here to help with membership enquiries. I am sport obsessed and can’t wait to get my skis on!
Bridget Owen
Safeguarding Lead
Working within safeguarding for almost 20 years, my role within Snowsport England includes providing guidance and support to affiliated clubs, looking into any concerns and liaising with statutory services when concerns are raised. I am also responsible for maintaining our Advanced Standards in Safeguarding Children accreditation. I am also a County Welfare Officer for the ECB and am on the ECB Referral Management Group for safeguarding and child protection concerns.
