Snowsport England is pleased to announce that Laura Greenwood has been appointed as the Chair for the Participation and Insight Action Group.

Laura will be heading up a key group for Snowsport England, responsible for gathering and using insight from the Snowsport community to help grow participation and the Snowsport England membership.

She is joining a newly-reformed structure of our committees, aiming to help deliver our vision to “Inspire participation in Snowsport at every level”.

Laura comes into the Participation and Insight Action Group Chair role with years of marketing experience, a lot of which she spent working within the snowsport industry.

Having worked in research roles for most of her career, Laura brings to the group significant expertise in insight-led marketing.

Laura’s data-driven approach paired with twenty five years of snowsports allied experience – through university committee roles, as an instructor, working for the Ski Club of Great Britain and a snowsports tour operator – position her perfectly to lead the Participation and Insight Action Group into an exciting period for Snowsport England and the sport.

In her role of Chair, Laura will aim to help grow participation levels through insight and data, working across all disciplines – alpine, nordic and freestyle and snowboard.

Snowsport England CEO Tim Fawke said: “I am thrilled to have Laura as a Chair of the Participation and Insight Group.

“Her vast experience of working in the industry and expertise of research make her a perfect fit for the position and we are so lucky to have her on board.

“Laura’s energy and enthusiasm for the sport and this role would really make a real difference to Snowsport England and the grassroots sport.”

Laura said: “I am thrilled to be involved with Snowsport England at a time of challenge and opportunity.

“The global landscape has changed irrevocably, and we are still learning what effect this will have on Snowsport, our national athletes are enjoying unprecedented success as we gear up to Beijing 2022 and travelling to many Snowsport destinations will have altered, however slightly.

“Underpinning all this, is a community of people who are passionate about the Snowsport they love and another like-minded community who have not yet experienced Snowsport. It is crucial that as the national body for Snowsport, we have a true and deep understanding of these two groups so that we can meet their needs.

“Bringing years of marketing experience to the group, many of that from within the Snowsport industry, I will work tirelessly to help the Group succeed to be able to provide Snowsport England with the insight and toolkit it needs to be successful in growing participation.”