This week is Mental Health Awareness Week and is the perfect time to launch our #SNOWMoreStigma mental health and wellbeing campaign – an incredibly important issue in snowsports, especially as mental and physical health and wellbeing go hand in hand.

One in four of us will experience a mental health problem each year, yet many of us are still reluctant to talk about it. Our campaign ‘Snow More Stigma’ gives people a platform to openly talk, be listened to and be supported.

Everything from personal issues to the pressures of competing can, and should, be addressed to prevent issues from snowballing. Instead, we are snowballing action to make a change!

Georgina Morris and Natalie Pennicotte-Collier are helping to deliver the campaign. Natalie, known as the Mind Coach from Mind Tonic Therapy, is leading on the ‘Snow More Stigma’ campaign to create awareness of mental health and wellbeing in snowsports.

The campaign already has support from snowsport athletes including Dave Ryding (aka ‘The Rocket’), Billy Morgan, Rowan Cheshire and Paralympic champions Menna Fitzpatrick MBE and Jen Kehoe MBE. A series of short athlete videos will be released over the coming year to drive awareness of mental health and help end stigma.

As part of the campaign, Snowsport England will be embarking on a roadshow across the country to visit schools, clubs, coaches and events to understand the challenges people face as well as educate on mental health issues in snowsports.

Click here to find out more about Snowsport England’s ‘Snow More Stigma’ campaign, or use the hashtag #SNOWMoreStigma on social media – you can find us on Twitter, Facebook and Instagram.